Erin Hanafy

Erin Hanafy

I am a strategic storyteller

Award-winning editorial leader with experience building content and messaging strategies from the ground up. Interested in: food, wellness, and travel; entrepreneurs and leadership; global markets.

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Plus factor women outdoors article

Why a new generation of backpack-toting, badass women are hitting the trails

Forget glamping—these female crews are going no-frills and finding freedom from everyday stress in the great outdoors.

Femtech featured article

Why this is the year of femtech

From period trackers to vibrators, sexual health is getting a next-gen, women-centric makeover.

Preservatives in beauty article

Why "100% preservative-free" on your beauty label could be a red flag

In the wake of the great escape from parabens, it's getting a little confusing out there.

Alissa wagner dimes stonyfield1 article

Dimes chef Alissa Wagner dishes on her long love affair with dairy

The co-owner of the downtown chic healthy eating mecca in New York City is all about yogurt (grass-fed, of course), as she explains in this native content post with Stonyfield Organic.

Bedroom article

How to give your home an energetic makeover

Healthy Home Tour: High-vibe design secrets from a crystal-obsessed creative duo.

Good travel mndfl founders article

Good Travel

In this native content series with EVEN Hotels, the wellness world’s road warriors share their secret healthy travel hacks—and exactly how (and where) they figured them out.

Interior karyn starr feature article

How to create a sacred (yet very livable) space

Healthy Home Tour: A Brooklyn stylist's effortlessly glam, high-vibe oasis.

China screengrab article

China: A new era in consumption

A master class for CEOs on the changing consumer populations in China. This white paper was distributed by Nielsen to all attendees at the Boao Forum for Asia, also known as the "Asian Davos." (Note: This was a collaboration with the top leaders at Nielsen China, based in Shanghai.)

Ap logo article
The Associated Press

The Associated Press: Pulitzer submission

As Multimedia Editor at AP, my team's award-winning "Massacre at Virginia Tech" interactive was one of AP's submissions for the Pulitzer Prize. This site, produced by my team and I, details the coverage of the killing spree.

Womens march w g article

Why the Women’s March was really a giant vision board

And how that might end up being more powerful than a traditional protest.

Kiran gandhi3 article

Kiran Gandhi—the menstrual badass of the London Marathon—speaks out

There's much more to the activist-musician than just the free-bleeding run that made her famous.

Suja hub article

Juicy Transformations

In this native content series with Suja Juice, six readers who argued best that they needed a "juice intervention" got a week’s supply of handcrafted, cold-pressured organic juice. Here are their stories.

Urban jungle featured article

This New York City apartment is the definition of #gardengoals

Model Summer Rayne Oakes opens up her bursting-with-life apartment to us, and shares tips on starting your own urban jungle.

Mercury retrograde2 article

Why Mercury retrograde can actually be a good thing

Five reasons we should celebrate it—not blame it for everything that goes wrong.

Mothers day without mom article

How to celebrate Mother's Day when you've lost your mom

When your mom has passed away, Mother's Day is a whole other thing. Our editor shares her story and taps an expert for tips.