Erin Hanafy

Erin Hanafy

I am a strategic storyteller

Award-winning editorial leader with experience building content and messaging strategies from the ground up. Interested in: food, wellness, and travel; entrepreneurs and leadership; global markets.

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Economist screengrab article
economistgroup.com

The best of both data worlds

OP-ED
Companies want the granularity of multi-touch attribution's person-level models with the comprehensiveness of marketing mix models. But this is easier said than done. (Note: This was a collaboration with several Nielsen executives who produced a long-form report on the subject.)