Erin Hanafy
I am a strategic storyteller
Award-winning editorial leader and marketer who helps organizations build trust, credibility, and influence through the power of narrative.
empathy.com
Standing with employees in the moments that matter: Bereavement and loss
WHITE PAPER
In this collaboration with Marsh McLennan Agency, more than 100 large employers were surveyed about their current bereavement policies and their plans for the future.
Fast Company
To retain talent, support employees through their hardest times
GHOSTWRITING / EXECUTIVE COMMUNICATIONS
I authored a series of posts for Empathy's CEO in Fast Company and other publications, using narrative to establish a new category: tech-enabled grief and loss support. With this series, we sought to connect with and influence decision makers in the employee benefits space.
Fast Company
How to build a culture of speaking up in the workplace
GHOSTWRITING / EXECUTIVE COMMUNICATIONS
I authored a series of posts for Empathy's CEO in Fast Company and other publications, using narrative to establish a new category: tech-enabled grief and loss support. With this series, we sought to connect with and influence decision makers in the employee benefits space.
empathy.com
Creating a Bereavement Care Policy
WHITE PAPER
An employer’s guide to designing and implementing better support for employees in the aftermath of loss.
nielsen.com
China: A new era in consumption
WHITE PAPER
This white paper is a master class for CEOs to learn about the changing consumer populations in China. It was distributed by Nielsen to all attendees at the Boao Forum for Asia, also known as the "Asian Davos." (Note: This was a collaboration with the top leaders at Nielsen China, based in Shanghai.)
instagram.com
House Crush of the Day
House Crush of the Day, which I founded in 2024, celebrates street photography and real estate obsessives.
en.people.cn
Look beyond GDP to understand the Chinese economy
GHOSTWRITING / EXECUTIVE COMMUNICATIONS
This op-ed was a collaboration with the managing director of Nielsen China.
en.people.cn
As e-commerce grows around the world, China leads
GHOSTWRITING / EXECUTIVE COMMUNICATIONS
This op-ed—which argues that China is the market to watch for digital expansion and innovation—was a collaboration with the president of Nielsen Strategic Initiatives.
the daily
Send vitamins B-A-C-K
LIFESTYLE CONTENT
Supplements may not bring the advantages we thought, according to a recent study — surprising news to many, but not to adherents of Ayurveda, a traditional medical system from India that rejects miracle pills but prizes miracle foods. (Note: The Daily was an iPad startup within News Corp., 2010-2012. RIP.)
heraldtribune.com
Pete Hamill leads nostalgic tour
BOOK REVIEW
"New York teaches you to get over almost everything," Pete Hamill argues as he examines the city's constant cycle of building up and tearing down, and the New Yorker's inevitable lot: living with loss.
the daily
Mindful eating: Savor the moment
LIFESTYLE CONTENT
Avoid the triple whammy of overindulgence, stress and cortisol. Mindfulness techniques can help you cut down on holiday calories. (Note: The Daily was an iPad startup within News Corp., 2010-2012. RIP.)
The Huffington Post
The rise of the 'sharing' economy
GHOSTWRITING / EXECUTIVE COMMUNICATIONS
This op-ed was a collaboration with the president of Nielsen Strategic Initiatives.