Erin Hanafy

Erin Hanafy

I am a strategic storyteller

Award-winning editorial leader with experience building content and messaging strategies from the ground up. Interested in: food, wellness, and travel; entrepreneurs and leadership; global markets.

  • 31
  • 12K
stories for
Erin Hanafy's stories for
Show all
China screengrab article

China: A new era in consumption

A master class for CEOs on the changing consumer populations in China. This white paper was distributed by Nielsen to all attendees at the Boao Forum for Asia, also known as the "Asian Davos." (Note: This was a collaboration with the top leaders at Nielsen China, based in Shanghai.)

Whats next screengrab article

Winning at the shelf: Driving new value through optimal assortment

Shelf assortment is an area that is ripe for disruption in retail. Many crucial shelf-space decisions are decided based on little more than gut instinct, but a precise, data-driven assortment strategy can drive serious growth. (Note: This white paper was a collaboration with the leadership of Nielsen's Assortment practice.)

Southeast asia screengrab article

Southeast Asia: The next big bet

If you’re only focusing on China and India, you are overlooking some truly high-growth opportunities. (Note: This thought leadership blog post was a collaboration with Nielsen's regional president for Southeast Asia, North Asia and Pacific.)