Erin Hanafy

In this collaboration with Marsh McLennan Agency, more than 100 large employers were surveyed about their current bereavement policies and their plans for the future.

An employer’s guide to designing and implementing better support for employees in the aftermath of loss.

THOUGHT LEADERSHIP

This white paper is a master class for CEOs to learn about the changing consumer populations in China. It was distributed by Nielsen to all attendees at the Boao Forum for Asia, also known as the "Asian Davos." (Note: This was a collaboration with the top leaders at Nielsen China, based in Shanghai.)

THOUGHT LEADERSHIP

This op-ed was a collaboration with top Nielsen executives who are leading the way in thinking about marketing mix models.

THOUGHT LEADERSHIP

This op-ed was a collaboration with Nielsen's regional president for Southeast Asia, North Asia and Pacific.

WEBSITE
As Multimedia Editor at AP, my team's award-winning "Massacre at Virginia Tech" interactive was one of AP's submissions for the Pulitzer Prize. This site, produced by my team and I, details the coverage of the killing spree.

There are way too many warnings about magical thinking, when binary thought is the real enemy.

THOUGHT LEADERSHIP

This op-ed was a collaboration with the managing director of Nielsen China.

TREND REPORTING

The annual Wellness Trends release is Well+Good's largest media push each year and a major brand differentiator for the high-growth wellness startup. I project-managed this from start to finish, and I helped promote it by leading a panel discussion in front of hundreds of ticket-buying Well+Good fans at TheTimesCenter.

From period trackers to vibrators, sexual health is getting a next-gen, women-centric makeover.

And maybe he would have hated that. But his love of food—and discernment—inspired me deeply.

THOUGHT LEADERSHIP

This op-ed—which argues that China is the market to watch for digital expansion and innovation—was a collaboration with the president of Nielsen Strategic Initiatives.

BRANDED CONTENT. For this campaign, I worked with the edit team to identify the wellness world's superstars-in-the-making. I then made the final cuts to this hand-picked list of fitness, food and lifestyle experts, and interviewed and wrote a profile for each of the "Next Gen" influencers.

Oh, the moringa of it all.

In the wake of the great escape from parabens, it's getting a little confusing out there.