Award-winning editorial leader with experience building content and marketing strategies from the ground up. Interested in: wellness and technology; entrepreneurs and leadership; global markets.
Standing with employees in the moments that matter: Bereavement and loss
In this collaboration with Marsh McLennan Agency, more than 100 large employers were surveyed about their current bereavement policies and their plans for the future.
Creating a Bereavement Care Policy
An employer’s guide to designing and implementing better support for employees in the aftermath of loss.
China: A new era in consumption
THOUGHT LEADERSHIP
This white paper is a master class for CEOs to learn about the changing consumer populations in China. It was distributed by Nielsen to all attendees at the Boao Forum for Asia, also known as the "Asian Davos." (Note: This was a collaboration with the top leaders at Nielsen China, based in Shanghai.)
The best of both data worlds
THOUGHT LEADERSHIP
This op-ed was a collaboration with top Nielsen executives who are leading the way in thinking about marketing mix models.
Southeast Asia: The next big bet
THOUGHT LEADERSHIP
This op-ed was a collaboration with Nielsen's regional president for Southeast Asia, North Asia and Pacific.
The Associated Press: Pulitzer submission
WEBSITE
As Multimedia Editor at AP, my team's award-winning "Massacre at Virginia Tech" interactive was one of AP's submissions for the Pulitzer Prize. This site, produced by my team and I, details the coverage of the killing spree.
Yes, you *can* be pro-wellness and pro-science at the same time
There are way too many warnings about magical thinking, when binary thought is the real enemy.
Look beyond GDP to understand the Chinese economy
THOUGHT LEADERSHIP
This op-ed was a collaboration with the managing director of Nielsen China.
The top wellness trends of the year
TREND REPORTING
The annual Wellness Trends release is Well+Good's largest media push each year and a major brand differentiator for the high-growth wellness startup. I project-managed this from start to finish, and I helped promote it by leading a panel discussion in front of hundreds of ticket-buying Well+Good fans at TheTimesCenter.
Why this is the year of femtech
From period trackers to vibrators, sexual health is getting a next-gen, women-centric makeover.
Anthony Bourdain was a wellness hero to me
And maybe he would have hated that. But his love of food—and discernment—inspired me deeply.
As e-commerce grows around the world, China leads
THOUGHT LEADERSHIP
This op-ed—which argues that China is the market to watch for digital expansion and innovation—was a collaboration with the president of Nielsen Strategic Initiatives.
The next gen of wellness includes boxing gloves, sweat sisters, and serious vibes
BRANDED CONTENT. For this campaign, I worked with the edit team to identify the wellness world's superstars-in-the-making. I then made the final cuts to this hand-picked list of fitness, food and lifestyle experts, and interviewed and wrote a profile for each of the "Next Gen" influencers.
This bonkers food diary from the star of “High Maintenance” is peak wellness—and I love it
Oh, the moringa of it all.
Why "100% preservative-free" on your beauty label could be a red flag
In the wake of the great escape from parabens, it's getting a little confusing out there.